New K-Beauty Brand Launch Campaign

SUKOSHI MART

Project Overview
To kick off the new year in January 2026, Sukoshi Mart introduced two emerging K-beauty brands to its community: A'ddict, a minimalist fragrance brand focused on 
gentle, skin-friendly scents, and FRANKLY, a clean, science-backed skincare brand. The campaign was designed to build anticipation, highlight brand identities, 
and drive launch traffic across digital channels.

My Role & Deliverables
Designed cohesive, multi-channel launch marketing assets, ensuring seamless visual execution for the official drop:

  • IG Stories
         High-impact launch day visuals designed to capture immediate attention, featuring a clear typographic hierarchy for effortless readability and brand discovery.

  • Website Homepage Banner
          High-impact hero visuals designed to drive main site traffic to the new brand collections.

  • Email Marketing Design
          A dedicated launch announcement introducing brand philosophies and highlighting hero product benefits.


IG Stories

Website Homepage Banner
Email
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