Lenox Square Opening Campaign
Project Overview
An opening campaign for Sukoshi Mart’s Lenox Square location in Atlanta, developed to build awareness through a strategic three-phase rollout.
The system ensures consistent messaging across Instagram, web banners, and email marketing leading up to the launch.
Design Direction
Inspired by Atlanta’s downtown skyline, the creative uses a retro graphic approach with halftone textures to evoke a nostalgic yet vibrant feel.
Scrapbook-style headlines add a playful, handcrafted quality to the layered visual language.
Campaign Structure
The rollout follows a three-phase structure:
Date Announcement (Phase 1): Introduce the store location and opening date.
Countdown (Phase 2): Build anticipation as the opening approaches.
Launch (Phase 3): Celebrate the opening and drive store visits.
Top to bottom: Date announcement, countdown, launch
Top to bottom: Date announcement, launch
Left to right: Date announcement, countdown, launch