Garden State Plaza Opening Campaign
Project Overview
An opening campaign for Sukoshi Mart at Garden State Plaza in New Jersey, developed to build awareness through a strategic three-phase rollout.
The system ensures consistent messaging across Instagram, web banners, and email marketing leading up to the launch.
Design Direction
The design reinterprets New Jersey’s “Garden State” identity through colorful, garden-themed elements.
Layered greenery and blooming florals form a vibrant environment that frames the new store launch.
This approach strengthens Sukoshi's friendly identity, with the mascot MO integrated into the compositions to encourage interaction and discovery.
Campaign Structure
The rollout follows a three-phase structure:
Date Announcement (Phase 1): Introduce the store location and opening date.
Countdown (Phase 2): Build anticipation as the opening approaches.
Launch (Phase 3): Celebrate the opening and drive store visits.
Top to bottom: Date announcement, countdown, launch
Top to bottom: Date announcement, countdown, launch
Left to right: Date announcement, countdown, launch