Garden State Plaza Opening Campaign
Project Overview
An opening campaign for Sukoshi Mart’s new store at Garden State Plaza in New Jersey, developed to build awareness through a strategic three-phase rollout.
The system ensures consistent messaging across Instagram, web banners, and email marketing leading up to the launch.
Design Direction
The design reinterprets New Jersey’s “Garden State” identity through colorful, garden-themed elements.
Layered greenery and blooming florals form a vibrant environment that frames the store’s refresh.
This approach strengthens Sukoshi's friendly identity, with mascot MO integrated into the compositions to add interaction and discovery.
Campaign Structure
The campaign follows a three-phase campaign structure:
Date Announcement (Phase 1): Introduce the store location and opening date.
Countdown (Phase 2): Build anticipation as the opening approaches.
Launch (Phase 3): Celebrate the opening and drive store visits.
Top to bottom: Date announcement, countdown, launch
Top to bottom: Date announcement, countdown, launch
Left to right: Date announcement, countdown, launch