Fairview Mall Re-opening Campaign
Project Overview
A store refresh for Sukoshi Mart’s Fairview Mall location in Toronto, updated to align with the brand’s latest visual system.
Design Direction
Inspired by Y2K digital interfaces, the creative uses window layouts, pixel graphics, and bold colors to create a playful visual language.
UI-inspired buttons, loading bars, and pop-ups frame the store’s refresh, reinforcing the renewal while appealing to Sukoshi’s trend-driven audience.
Campaign Structure
The campaign follows a streamlined two-phase structure:
Date Announcement (Phase 1): Introduce the store’s new look and reopening date, re-engaging existing customers.
Launch (Phase 2): Highlight the refreshed space and promotional offers, driving store visits.
Top to bottom: Date announcement, countdown, launch
Top to bottom: Date announcement, countdown, launch
Top to bottom: Date announcement, countdown, launch