DonDonYa (Côte-des-Neiges) Brand Refresh

DonDonYa Restaurant

Project Overview
A brand refresh for DonDonYa’s CDN location, optimizing the existing identity for a more consistent and welcoming presence. 
The updated system creates a memorable experience for the local student and professional community.

Design Direction
The visual system balances Japanese fusion heritage with a modern, playful energy. 

  • Refined Palette
          Forest Shadow (grounding), Yuzu Amber (appetite appeal), and Tofu Cream (balance).

  • Logo Evolution
          Reimagining the original floral element in Yuzu Amber to inject youthfulness while maintaining brand continuity.

Brand Applications

  • Digital
          A dynamic social framework including illustrated Instagram highlight covers, story templates, and post layouts to encourage interaction.

  • Physical
          A four-fold bilingual (FR/EN) takeout menu, packaging, lightbox signage, and canvas tote bags featuring custom illustrations.





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