Aventura Opening Campaign
Project Overview
An opening campaign for Sukoshi Mart’s Aventura Mall location in Miami, developed to build awareness through a strategic three-phase rollout.
The system ensures consistent messaging across Instagram, web banners, and email marketing leading up to the launch.
Design Direction
The visual direction draws inspiration from Miami’s coastal atmosphere, using water textures and pastel tones to evoke a relaxed, sunlit mood.
The mascot MO adds charm and personality, elevating the brand's playful visual narrative.
Campaign Structure
The rollout follows a three-phase structure:
Date Announcement (Phase 1): Introduce the store location and opening date.
Countdown (Phase 2): Build anticipation as the opening approaches.
Launch (Phase 3): Celebrate the opening and drive store visits.
Top to bottom: Date announcement, countdown, launch
Top to bottom: Date announcement, launch
Left to right: Date announcement, countdown, launch